Lead generation represents a part of online marketing strategy. But what does it involve?
The information overflow
Considering there are more various possibilities online now, than there were ever before. It is simply not enough to show up on social media and Google search. New content is being created every moment. Business’ are creating new sites, such as Facebook and Instagram pages every minute. There are more and more people that are trying to get attention from the consumers, and they want to show the world, what they have to offer with their business plan. You should therefore consider lead generation as an important part of your marketing strategy.
What is it that lead generation involve?
In order to get more people interested in your project or product, you have to initiate consumer interest, and research the products or services of a business. And how are you able to do it? Alpha57 with Casper Ravn-Sørensen can help you in reaching those goals with fresh marketing strategies and a trustworthy and experienced team.
What or who are the leads?
Leads are consumers and overall all the people that are potentially interested in your product or service. But simply by being leads, they are not yet actual customers in your business, since they haven’t bought anything yet.
Generating leads means collecting the contact information (usually demographic information) from the customer initially interested in what you have to offer, but it is also about keeping that specific customer interested in the long run.
As we already have mentioned, an overflow of information and people that are starting business’ is too big. That is why, with a little help from lead generation, you will be able to generate leads first by e-mail, then by content marketing, search engine, and eventually, through various events turned towards customer satisfaction and gaining customer interest over and over again.
Which types of leads are there?
There are three types of leads:
- Sales leads – are generated by demographic information such as income, age, sex, sometimes even educational level and marital status. Those leads are existing in various databases and are being sold to multiple advertisers. Usually, companies are generating those leads through telephone calls.
- Marketing leads – those leads are generated for the specific brand and are being sold just once, since they are brand specific.
- An investor lead – Investor lead lists are normally generated through investment surveys, investor newsletter subscriptions or through companies raising capital and selling the database of people who expressed an interest in their opportunity.
That is where you, as a young entrepreneur that have just founding a startup, step on the stage. If you are interested in Dotcom-Capital and Casper Ravn-Sørensen investing in you, he is ready to do it with a little help from investor leads. In Alpha57, we can also offer you our services of collecting the leads with our team of trained sales representatives. We are also able to get brand specific leads just for you and your idea and in that way, you are in a position where you have all the three types of leads covered. The only thing you are to think about is your own project, and leave the marketing strategy to us! You can contact Alpha57 here.