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Should you invest in Instagram or Facebook advertisement?

Posted on Posted in Social media marketing

We believe Facebook and Instagram are different experiences that complement each other. But in order to do this well, we need to be mindful about keeping and building on Instagram’s strengths and features rather than just trying to integrate everything into Facebook, Mark Zuckerberg, CEO of Facebook.

Instagram is the new black!

More and more people are making Instagram profiles. It is easy to use, has a necessary visual effect that makes it compelling to the audience. Doesn’t have unnecessary, even spam possibilities (for now). And it is growing at an incredible pace. According to a following survey:

Instagram now has over 700 million users, and 250 million users use Instagram Stories every day. In total, Instagram’s added more than 200 million users to its platform in under a year, with 100 million of the newcomers signing on between December and the end of April.

What do you get by doing Instagram advertising?

For starters, you are going to be noticed on social media. Even though Facebook has more users than any other social media platform, Instagram (and Snapchat) are the most popular among the youth. In that way, you are going to be presented to the younger audience as well. Instagram is, in a way, cleaner and more transparent than Facebook. And since Instagram added a possibility of making a purchase on spot, Instagram has realized that:

30% of Instagram users have bought something they first spotted on Instagram. Instagram shopping is huge! The data shows a staggering conversion rate, with ⅓ of Instagram users reporting that they’ve purchased items they first saw on the platform.

Can you do a demographic preview on Instagram?

Actually yes!

Both Facebook and Instagram are offering audience targeting options. There are:

  • Demographics (location, age, gender, language)
  • Interests
  • Behaviors
  • Facebook or Partner Categories
  • Connections
  • Custom Audiences

In that way, you will figure out who your audience is. Are they ordering or checking up your site from their phone, or mainly from their laptop? In that way, you will find out whether it is a must to make a website mobile friendly or it’s not something that should be done asap. If you know what their interests are, you will be able to make even more interesting and appealing Instagram posts. It helps if you share your customer’s posts of your product or service. In that way, you will get the credibility and trust that you need.

What is the cost of Instagram ads?

According to a blog post:

Instagram Ads work on the same system as Facebook Ads. Costs depends on a few factors including your budget and whether you select Manual or Automatic bidding. Instagram Ad will never cost you more than you have to spend, though. If you have a budget of $15 per day, Instagram Ads will never cost you more than $15 a day.

So, in general, it basically depends on your initial capital. It is up to you to decide how much you will invest.

If you have any questions regarding Instagram advertisements, how to plan them and execute the whole thing, feel free to contact our Alpha57 team.

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