Case: An international multi-brand group, selling more than 2.8 million vehicles in 125 countries
Everyone knows about the giant carmaker, which manufactures, sells and distributes cars, light commercial vehicles and associated components under the Renault brand (global), the Dacia brand (Europe & North Africa) and the Renault Samsung Motors brand (South Korea).
The business is divided into 2 operational sectors: automotive, including design, production and distribution of products through a sales network; and services, including sales financing, rental, maintenance and service contracts.
About the project:
Renault being based in one of the countries, which is considered a key market for Alpha57, has been an exciting relation through the last half of 2016. “France has been one of the GEOs we have prioritized, the last few years, as the potential in France is enormous”, says Casper Ravn-Sørensen. By using surveys directed towards the agreed target group, Alpha57 has helped the car manufacturer with creating the possibility to interact with new potential customers, who has shown an active interest in the product. “Being able to call a customer, who already has shown the interest in the product, is a golden opportunity - the TM leads we produce create that possibility”, according to Casper Ravn-Sørensen.